Synergie of Quantitative VS Quantitative Impacts
Any direct marketing campaign has its influence on the overall performance of the company. These impacts can and should be measured in order to provide high quality service adapted to the demands of its customers.
Basically these impacts can be divided into two groups:
The quantitative impacts are usually easily distinguished and can be measured (increase of sales/ traffic/ openings etc).
On the other side there are always several indirect qualitative impacts that can seriously change the perception of the campaigns and as a result the attitude to services/products of the company.
What is this “invisible” type of factors that has such a powerful effect on your overall business?
It is the Brand Image that can help you improve your performance both online and offline.
Do you want to know the opinion of your recipients about your Brand – measure their perception of your brand.
How to do it?
Find out in our next edition of ConvincingMail tips.