Why Become a ‘Top of Mind’ Company?
What is the role of a web newsletter sent with the help of ConvincingMail software for the image of your brand? Is it worth of integrating the affiliation strategy to your overall web marketing?
The answer is definitely Yes!.
The reception of a newsletter step by step can provoke the change of attitude of the recipient to the brand and company in general.
Another important effect is that the fact of seeing your advertisements increases the advertising memory of your brand.
In order to get the best from this reaction and to become the “top of mind” company of the recipients, you should build an attractive and informative type of newsletter strengthening the brand awareness and even brand loyalty of the internet user.
The best practice of this strategy is to position your company as an expert in your universe. As a result whenever the customer would need something in this sphere of products or services – he would immediately think about your brand.
How can this effect be analyzed?
To measure the changes of the perception of your brand in the mind of internet users, the study should be done before and in a certain time after the diffusion of the marketing campaigns.
What should be analyzed in order to improve the quality of a newsletter?
Another important factor that should be taken into consideration is the perception of the quality of the newsletter and its usage. More and more announcers start using this type of research in order to improve the quality and to attract the interest of the recipients.
The results of this research help the company to distinguish the optimizations that should be integrated on the level of presentation of the product/service, editorial context and the frequency of diffusion. And of course this type of research helps to qualify the population of the affiliated users and eventually to evaluate their shopping behavior.