ConvincingMail

Emailing Software News Emailing Software News RSS Feed


Getting Social? Don’t Forget to Use Online Videos! ConvincingMail Tells You Why

The implementation of different « rich media » formats can help you adapt to the tendencies of the market, attract the attention of the recipients and increase the quality of your campaigns.
With the help of ConvincingMail you give yourself the opportunity to become social and follow the tendencies of the e-commerce marketing.
Read Getting Social? Don’t Forget to Use Online Videos! ConvincingMail Tells You Why Full Text Full Text  Getting Social? Don’t Forget to Use Online Videos! ConvincingMail Tells You Why Comments Comments (0)
 

Why Become a ‘Top of Mind’ Company?

What is the role of a web newsletter sent with the help of ConvincingMail Software for the image of your brand?
Is it worth of integrating the affiliation strategy to your overall web marketing?
Read Why Become a ‘Top of Mind’ Company? Full Text Full Text  Why Become a ‘Top of Mind’ Company? Comments Comments (0)
 

Online Advertizing Impacts

What are the direct and indirect parameters that can affect the overall perception of your brand online? How to get and to measure this information?
Read Online Advertizing Impacts Full Text Full Text  Online Advertizing Impacts Comments Comments (0)
 

Synergie of Quantitative VS Quantitative Impacts

Any direct marketing campaign has its influence on the overall performance of the company.
These impacts can and should be measured in order to provide high quality service adapted to the demands of its customers.
Read Synergie of Quantitative VS Quantitative Impacts Full Text Full Text  Synergie of Quantitative VS Quantitative Impacts Comments Comments (0)
 

Are your Email Campaigns Boosting your Business?

In order to get an absolutely clear idea of the profitability of your email marketing campaigns, it is important to analyze the profitability by getting the post-click data. This information should be very important when choosing the core direction of your email marketing campaigns.
Read Are your Email Campaigns Boosting your Business? Full Text Full Text  Are your Email Campaigns Boosting your Business? Comments Comments (0)
 

Partners & Clients


LandOfCash Forex Trading Expert Advisors

LandOfCash offers different tools for forex trading using Metatrader platform. Download Expert advisors, custom indicators, trailing stop loss ea, partial close & breakeven, automated trading and more. We use convincingmail software to communicate with our clients.
 

DreamSwapper - Share Your Dreams and Wishes With the World.

Your Dreams, Wishes, Desires. Swap with others, share experience. Help your dreams come true. Visit and share your dreams! We hope you like our project ;)
 

Getting Social? Don’t Forget to Use Online Videos! ConvincingMail Tells You Why

The digital marketing is progressively growing in the online video sector.
One of the strongest world’s websites – Youtube – obtains over 125 million monthly viewers resulting in about 1 billion views per day.
Moreover, the majority of social medias begin making the buzz work with the help of online videos.
As a result this remarkable tendency is observed on the overall web market where many companies are starting to implement videos in their marketing campaigns.

How can this tendency be used in terms of email marketing?

The implementation of different « rich media » formats can help you adapt to the tendencies of the market, attract the attention of the recipients and increase the quality of your campaigns. The basic formats are the following:
• Videos
• Flash animations

The diffusion of this kind of media newsletters is done with the help of streaming the videos, that simplifies the process of integration.
As a result you can prepare traditional reports on the performance of your newsletters.
Moreover, you can take into consideration the fact of having an integrated “rich media” campaign into your newsletter.

Rate of reading can be calculated in two ways, depending on the type of rich media implemented:
If the application works automatically as soon as the message is opened by the recipient or if the recipient has to aunch ot by pressing a button in the bidy of the message
• (number of multimedia application readers/ number of delivered messages)*100
Or
• (number of multimedia application readers/ number of opened messages)*100

Rate of complete reading – measures the part of recipients having watched the proposed « rich media’ message to the end.
Rate of leaving - measures the part of recipients having left the proposed « rich media’ message without watching it to the end. It logically represents the additional part to the rate of complete reading.

Average time of reading – is an average time period calculated per recipient having voluntary or not (if the video starts running automatically) has started watching the application.


What is the advantage of using “rich media”?

The advantage of using rich media in your email marketing campaigns is that you can test several contents of your newsletter and afterwards choose the one that makes your campaigns be more convincing and as a result your brand – stronger on the digital market.

With the help of ConvincingMail you give yourself the opportunity to become social and follow the tendencies of the e-commerce marketing.

Leave a Comment

No Comments

Try the demo version of our email marketing software. Try Online

Before choosing the version right for you, try our online demo absolutely free. You can use our demo account
(user:demo password:demo) or create a new one.

Download the free  edition of ConvincingMail email marketing solution and try it on your server and environment. Free Edition

Try ConvincingMail© solution in your environment. The starter edition is limited to 5 lists and 500 contacts. Download now and use it absolutely free.

ConvincingMail Free Online Email Validation Tool. Validate any number of email accounts for free. Email Validation

Try ConvincingMail© free email validation service. Validate email syntax, domain and account.

Discuss any topic related to email marketing, list building, deliverability etc. and other ConvincingMail tools (Email List Validator and Autocomplete/Autosuggest ajax control) in the forum. Discussion Forum

Visit our community forums! Feel free to ask questions about ConvincingMail© software & Servicies and email marketing. We are ready to share our experience with everyone.
ConvincingMail.com - Email Marketing Software. Terms of use License Agreement Privacy Policy
Copyright © 2007 ConvincingMail.com