Getting Social? Don’t Forget to Use Online Videos! ConvincingMail Tells You Why
The digital marketing is progressively growing in the online video sector.
One of the strongest world’s websites – Youtube – obtains over 125 million monthly viewers resulting in about 1 billion views per day.
Moreover, the majority of social medias begin making the buzz work with the help of online videos.
As a result this remarkable tendency is observed on the overall web market where many companies are starting to implement videos in their marketing campaigns.
How can this tendency be used in terms of email marketing?
The implementation of different « rich media » formats can help you adapt to the tendencies of the market, attract the attention of the recipients and increase the quality of your campaigns. The basic formats are the following:
• Flash animations
The diffusion of this kind of media newsletters is done with the help of streaming the videos, that simplifies the process of integration.
As a result you can prepare traditional reports on the performance of your newsletters.
Moreover, you can take into consideration the fact of having an integrated “rich media” campaign into your newsletter.
Rate of reading can be calculated in two ways, depending on the type of rich media implemented:
If the application works automatically as soon as the message is opened by the recipient or if the recipient has to aunch ot by pressing a button in the bidy of the message
• (number of multimedia application readers/ number of delivered messages)*100
• (number of multimedia application readers/ number of opened messages)*100
Rate of complete reading – measures the part of recipients having watched the proposed « rich media’ message to the end.
Rate of leaving - measures the part of recipients having left the proposed « rich media’ message without watching it to the end. It logically represents the additional part to the rate of complete reading.
Average time of reading – is an average time period calculated per recipient having voluntary or not (if the video starts running automatically) has started watching the application.
What is the advantage of using “rich media”?
The advantage of using rich media in your email marketing campaigns is that you can test several contents of your newsletter and afterwards choose the one that makes your campaigns be more convincing and as a result your brand – stronger on the digital market.
With the help of ConvincingMail you give yourself the opportunity to become social and follow the tendencies of the e-commerce marketing.